At Miami International Airport to run a campaign for Dewar’s, Bacardi Global Travel Retail has taken over the central atrium of Concourse D37. The copper pipe-inspired installation will run for a month until 12 July featuring interactive props which will promote the double-aging process of the whiskey.
Jars of vapor infusion allow the customers to explore the scent of some of the key products in the double-aged Dewar’s range while it also offers to play double whiskey pong or have a temporary tattoo. The ambassador of the brand Dewar, are on hand to assist and tell the brand’s story.
According to Bacardi Global Travel Retail Americas Regional Director Geoff Biggs “As consumers in many Latin American and Caribbean markets become more knowledgeable in their whiskey choices, they are increasingly opting for the intrinsic benefits of age, resulting in unprecedented double-digit growth for Dewar’s.”
“We are keen to build at Miami International Airport, on that regional success and leverage the incremental impact of an amazing shopper engagement campaign. We are bringing the Dewar’s personality to life in new, unusual and memorable ways and we thank the outstanding work of our Advocacy team and many creative touches.
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